Press Release by Kris Drain, Director of Operations
The Institute for Luxury Home Marketing
Top Agents Recognized in Upscale Marketing Competition
Upper-tier agents acclaimed as Leaders in Luxury
TACOMA, Washington & DALLAS, Texas. (October 16, 2007) Many Real Estate professionals working in upscale markets gathered to see how their marketing techniques compare to the best in the business at a networking symposium for upper-tier real estate agents at La Posada Resort in Santa Fe (NM). Hosted by The Institute for Luxury Home Marketing, Leaders in Luxury (LIL) is an exclusive, invitation-only educational and networking opportunity for real estate agents who work in the million-dollar-plus housing market.
The Institute for Luxury Home Marketing announced this year's Leaders in Luxury award winners, who were chosen by a panel of advertising executives for their quality and performance in upscale marketing:
Michael Morrison, Tacoma (WA), won Overall Excellence in Marketing.
Mike Brodie of Keller Williams, Dallas (TX), won Best Integrated Marketing Campaign for a Single Property.
Ingrid Glancy of Denver Fine Properties, Denver (CO), won Most Effective Use of Institute Membership in Agent Marketing.
Maribeth Peters of Ellen Terry real estate agents in Dallas (TX), won for Personal Achievement.
Bruce Hiatt of Luxury Realty Group, Inc., Las Vegas, (NV), took home two awards: Highest Dollar Volume of Closed Transactions Priced at $1 Million and Above, and Most Closed Transactions of Properties Selling for $1 Million or More.
Leaders in Luxury connects real estate agents who focus on the luxury arena, giving them a venue in which they can share constructive ideas, learn from each other’s experiences, and gain new insights into the luxury market from industry experts. From Hawaii to New York, and Canada to Florida, over 100 of the top real estate professionals working in the upscale residential market converged. The event attracted top luxury home agents who, on average, work with properties priced at $3 million and above, with many working with homes valued at $10 million to $100 million, said Morrison.
Highlights of the conference included a presentation on “Cultural Rebooting: The New, Emerging, Global Elite are Rewriting the Rules of Luxury” by Martin Raymond, Founder of Future Laboratories in London, England. Raymond shared new research findings– the North American debut of the information — on the new echelon of global wealth and how they are reinventing luxury and changing the upper-tier housing market.
Mrs. Mary Louise Starkey, Founder of Starkey International (also known as “Butler Boot Camp”) shared information on “Working for the High Net Worth Individual.” Other speakers and panelists for the event discussed a variety of topics, including tips for working with the international buyer and sellers, how to use blogging to build a business, tips for succeeding at the $10 million and above price point, and how to write real estate copy Madison Avenue style.
“LIL registration was limited to only 115 top luxury agents,” said Laurie Moore-Moore, Founder of The Institute for Luxury Home Marketing, “to give our attendees the opportunity to build an exclusive network of contacts focused on the upscale residential industry while sharing with the best in the business. Since competency is the key to working successfully with the luxury buyer and seller,” added Moore-Moore, Leaders in Luxury is designed to provide attendees with important knowledge and insights giving them a competitive edge in meeting the needs of the affluent.
Morrison considers attendance at Leaders in Luxury to be essential for success. “Attending the Leaders in Luxury event is an investment for my clients,” said Morrison. “With the current real estate market, I have to be proactive to stay on top of the industry. By networking with the best in the business, sharing ideas, and learning about the latest trends and outlooks, I can help my affluent clients find success where others are finding challenges.”
About The Institute of Luxury Home Marketing
The Institute has 5000 members on four continents. Members who have completed special training and met performance standards may earn the prestigious Certified Luxury Home Marketing Specialist designation. Associates who demonstrate competence in the million-dollar and above property arena are recognized with membership in The Institute’s Million Dollar Guild.
